{"id":60892,"date":"2024-11-22T22:20:44","date_gmt":"2024-11-22T18:20:44","guid":{"rendered":"https:\/\/ictimai.az\/?p=60892"},"modified":"2024-11-22T19:33:42","modified_gmt":"2024-11-22T15:33:42","slug":"trendyol-2023-cu-il-uzre-dayaniqliliq-hesabatini-teqdim-edib","status":"publish","type":"post","link":"https:\/\/ictimai.az\/?p=60892","title":{"rendered":"“Trendyol” 2023-c\u00fc il \u00fczr\u0259 Dayan\u0131ql\u0131l\u0131q Hesabat\u0131n\u0131 t\u0259qdim edib"},"content":{"rendered":"
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T\u00fcrkiy\u0259nin apar\u0131c\u0131 e-ticar\u0259t platformas\u0131 v\u0259 d\u00fcnyan\u0131n \u0259n b\u00f6y\u00fck e-ticar\u0259t platformalar\u0131ndan biri “Trendyol” \u00f6z\u00fcn\u00fcn COP29 pavilyonunda dayan\u0131ql\u0131l\u0131q \u00fczr\u0259 planlar\u0131n\u0131 v\u0259 m\u0259qs\u0259dl\u0259rini b\u00f6l\u00fc\u015f\u00fcb.<\/p>\n

Eyni zamanda T\u00fcrkiy\u0259nin Dayan\u0131ql\u0131 G\u0259l\u0259c\u0259k Platformas\u0131n\u0131n pavilyonuna ba\u015f sponsorluq ed\u0259n \u015firk\u0259t COP29 \u00e7\u0259r\u00e7iv\u0259sind\u0259 dayan\u0131ql\u0131l\u0131q sah\u0259sind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n t\u00fcrk v\u0259 az\u0259rbaycanl\u0131 elm adamlar\u0131n\u0131 bir araya g\u0259tir\u0259r\u0259k dayan\u0131ql\u0131l\u0131q v\u0259 iqlim m\u00fczakir\u0259l\u0259rin\u0259 d\u0259st\u0259k olub.<\/p>\n

BMT-nin \u0130qlim D\u0259yi\u015fm\u0259l\u0259ri \u00fczr\u0259 29-cu T\u0259r\u0259fl\u0259r Konfrans\u0131n\u0131n 29-cu sessiyas\u0131nda i\u015ftirak etm\u0259kd\u0259 “Trendyol”un \u0259sas m\u0259qs\u0259di buradak\u0131 apar\u0131c\u0131 ekspertl\u0259r, t\u0259\u015fkilatlar v\u0259 \u015firk\u0259tl\u0259rl\u0259 t\u0259cr\u00fcb\u0259 v\u0259 fikir m\u00fcbadil\u0259si aparmaq, h\u0259m\u00e7inin, dayan\u0131ql\u0131l\u0131q v\u0259 sosial t\u0259sir sah\u0259sind\u0259 layih\u0259l\u0259rini t\u0259qdim etm\u0259kdir. \u018fld\u0259 olunan t\u0259cr\u00fcb\u0259 iqlim dayan\u0131ql\u0131l\u0131\u011f\u0131 v\u0259 dayanaql\u0131 biznes t\u0259cr\u00fcb\u0259sini art\u0131rmaq \u00fc\u00e7\u00fcn g\u0259l\u0259c\u0259k strategiyalar\u0131n formala\u015fmas\u0131nda m\u00fch\u00fcm rol oynayacaq.<\/p>\n

T\u00fcrkiy\u0259nin dayan\u0131ql\u0131l\u0131q \u00fczr\u0259 yol x\u0259rit\u0259si v\u0259 f\u0259aliyy\u0259t plan\u0131na malik ilk e-ticar\u0259t \u015firk\u0259tinin prioritet h\u0259d\u0259fl\u0259rind\u0259n biri \u0259traf m\u00fchit\u0259, t\u0259bi\u0259t\u0259 v\u0259 c\u0259miyy\u0259t\u0259 t\u00f6hf\u0259 verm\u0259kdir. \u015eirk\u0259t “Birlikd\u0259 Transformasiya” \u015f\u00fcar\u0131 alt\u0131nda h\u0259yata ke\u00e7irdiyi layih\u0259l\u0259rini COP29 \u00e7\u0259r\u00e7iv\u0259sind\u0259 ictimaiyy\u0259t\u0259 t\u0259qdim edir, ekoloji t\u0259\u015f\u0259bb\u00fcsl\u0259rini vur\u011fulamaqla sosial m\u0259suliyy\u0259tli qurum kimi planlar\u0131n\u0131 n\u00fcmayi\u015f etdirir.<\/p>\n

“Trendyol”un Dayan\u0131ql\u0131l\u0131q Hesabat\u0131: 2025-ci il\u0259 q\u0259d\u0259r qabla\u015fd\u0131rma materiallar\u0131n\u0131n 100%-i sertifikatla\u015fd\u0131r\u0131lacaq<\/strong><\/p>\n

“Trendyol” COP29 t\u0259dbiri \u00e7\u0259r\u00e7iv\u0259sind\u0259 2023-c\u00fc il \u00fc\u00e7\u00fcn Dayan\u0131ql\u0131l\u0131q Hesabat\u0131n\u0131 t\u0259qdim edib. \u015eirk\u0259t \u0259traf m\u00fchit v\u0259 sosial t\u0259sir layih\u0259l\u0259ri \u00fczr\u0259 h\u0259d\u0259fl\u0259rind\u0259ki ir\u0259lil\u0259yi\u015fl\u0259ri b\u00f6l\u00fc\u015f\u00fcb. “Trendyol”un dayan\u0131ql\u0131l\u0131q hesabat\u0131 d\u00fcnya, insan v\u0259 idar\u0259etm\u0259 kateqoriyalar\u0131nda 9 f\u0259rqli m\u00f6vzunu \u0259hat\u0259 edir. Hesabat \u015firk\u0259tin \u0259traf m\u00fchit\u0259 h\u0259ssas yana\u015fmas\u0131n\u0131 v\u0259 c\u0259miyy\u0259t\u0259 uzunm\u00fcdd\u0259tli t\u00f6hf\u0259l\u0259r ver\u0259n h\u0259ll\u0259r t\u0259qdim etm\u0259 v\u0259dini n\u00fcmayi\u015f etdirir. “Trendyol” bu hesabatla \u00f6z m\u0259qs\u0259dl\u0259rin\u0259 do\u011fru ir\u0259lil\u0259diyini v\u0259 dayan\u0131ql\u0131l\u0131q h\u0259d\u0259fi istiqam\u0259tind\u0259 \u0259h\u0259miyy\u0259tli u\u011furlar \u0259ld\u0259 etdiyini vur\u011fulay\u0131b.<\/p>\n

2022-ci ild\u0259n T\u00fcrkiy\u0259nin dayan\u0131ql\u0131l\u0131q \u00fczr\u0259 yol x\u0259rit\u0259sin\u0259 malik olan ilk e-ticar\u0259t \u015firk\u0259ti “Trendyol” Dayan\u0131ql\u0131 T\u0259sir Plan\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 “Scope 1” v\u0259 2 emissiyalar\u0131n\u0131 \u00fcmumilikd\u0259 16% azald\u0131b. B\u00fct\u00fcn logistika \u015f\u0259b\u0259k\u0259sind\u0259 qabla\u015fd\u0131rma v\u0259 tullant\u0131lar\u0131n idar\u0259edilm\u0259sini optimalla\u015fd\u0131raraq, tullant\u0131lar\u0131n 96.7%-ni t\u0259krar emal edib v\u0259 bird\u0259f\u0259lik plastik istehlak\u0131n\u0131 57% azald\u0131b. H\u0259m\u00e7inin \u015firk\u0259t dayan\u0131ql\u0131 qabla\u015fd\u0131rma strategiyas\u0131 il\u0259 karqo qabla\u015fd\u0131rmalar\u0131n\u0131n 70%-ni t\u0259krar emal edilmi\u015f materiallardan istehsal edib. \u015eirk\u0259t 2025-ci il\u0259 q\u0259d\u0259r b\u00fct\u00fcn logistik m\u0259rk\u0259zl\u0259rind\u0259 s\u0131f\u0131r tullant\u0131 sertifikat\u0131 alma\u011f\u0131 h\u0259d\u0259fl\u0259yir. Bu h\u0259d\u0259fd\u0259n sonra is\u0259 platforma p\u0259rak\u0259nd\u0259 qabla\u015fd\u0131rma materiallar\u0131n\u0131n 100%-ni sertifikatla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259nb\u0259l\u0259rd\u0259n t\u0259min ed\u0259c\u0259k.<\/p>\n

“Trendyol” \u0259m\u0259liyyatlar\u0131nda v\u0259 d\u0259y\u0259r z\u0259ncirind\u0259 karbon emisiyyalar\u0131n\u0131 azaltmaqla 2040-c\u0131 il\u0259 q\u0259d\u0259r karbon neytral olma\u011f\u0131 v\u0259 2050-ci il\u0259 q\u0259d\u0259r b\u00fct\u00fcn d\u0259y\u0259r z\u0259ncirind\u0259 bu h\u0259d\u0259f\u0259 \u00e7atma\u011f\u0131 h\u0259d\u0259fl\u0259yir.<\/p>\n

Erdem \u0130nan: “Dayan\u0131ql\u0131l\u0131\u011f\u0131 b\u00fct\u00fcn \u0259m\u0259liyyatlar\u0131m\u0131z\u0131n m\u0259rk\u0259zin\u0259 qoyuruq”<\/strong><\/p>\n

“\u015eirk\u0259timizin qlobal miqyasda geni\u015fl\u0259nm\u0259si prosesind\u0259 biz dayan\u0131ql\u0131l\u0131\u011f\u0131 b\u00fct\u00fcn \u0259m\u0259liyyatlar\u0131m\u0131z\u0131n m\u0259rk\u0259zin\u0259 qoyuruq. G\u0259l\u0259c\u0259k n\u0259sill\u0259r\u0259 daha ya\u015fana bil\u0259n d\u00fcnya qoya bilm\u0259k \u00fc\u00e7\u00fcn dayan\u0131ql\u0131l\u0131qla ba\u011fl\u0131 qlobal m\u00fcbariz\u0259y\u0259 t\u00f6hf\u0259 verm\u0259k m\u0259suliyy\u0259timizin f\u0259rqind\u0259yik. Bu il COP29-da 2023-c\u00fc il \u00fczr\u0259 Dayan\u0131ql\u0131l\u0131q Hesabat\u0131m\u0131z\u0131 qlobal ictimaiyy\u0259t\u0259 elan etm\u0259kl\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rdiyimiz h\u0259r bir bazarda dayan\u0131ql\u0131 m\u00fcsb\u0259t t\u0259sir yaratmaq \u00fc\u00e7\u00fcn g\u00f6rd\u00fcy\u00fcm\u00fcz i\u015fl\u0259ri t\u0259qdim etdik. Biz h\u0259m\u00e7inin e-ticar\u0259t sektoru v\u0259 d\u00fcnya miqyas\u0131nda e-ticar\u0259t ekosistemi \u00fc\u00e7\u00fcn m\u00fch\u00fcm m\u0259rh\u0259l\u0259 oldu\u011funa inand\u0131\u011f\u0131m\u0131z “Birg\u0259 Transformasiya Akademiyas\u0131”n\u0131 elan etdik,” – dey\u0259 “Trendyol” Qrupunun ba\u015f icra\u00e7\u0131 direktoru Erdem \u0130nan bildirib.<\/p>\n

“Trendyol”un dayan\u0131ql\u0131l\u0131q layih\u0259l\u0259ri COP29-da m\u00fczakir\u0259 edilib<\/strong><\/p>\n

COP29-da Ya\u015f\u0131l Zonada yegan\u0259 t\u00fcrk \u015firk\u0259ti olan “Trendyol”, eyni zamanda T\u00fcrkiy\u0259d\u0259n \u00f6z pavilyonu il\u0259 konfransda i\u015ftirak ed\u0259n qeyri-h\u00f6kum\u0259t t\u0259\u015fkilat\u0131 Dayan\u0131ql\u0131 G\u0259l\u0259c\u0259k Platformas\u0131n\u0131n \u0259sas sponsorlu\u011funu \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u00fcb. \u015eirk\u0259t COP29 \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u00fc\u00e7 paneld\u0259 davaml\u0131l\u0131q strategiyas\u0131n\u0131 v\u0259 layih\u0259l\u0259rini i\u015ftirak\u00e7\u0131larla payla\u015f\u0131b. Dayan\u0131ql\u0131 G\u0259l\u0259c\u0259k Platformas\u0131n\u0131n pavilyonunda, dr. \u00d6zlem Tu\u011f\u00e7e Kele\u015fin moderatorlu\u011fu il\u0259, “Trendyol” Qrupun korporativ kommunikasiyalar direktoru \u0130rem Poyraz, “Sustainee Consultancy”nin qurucusu Ezgi E\u011fribozlu v\u0259 “Cabana Education and Consultancy”nin n\u00fcmay\u0259nd\u0259si dr. \u0130\u015f\u0131l \u015eahan 2023-c\u00fc il Dayan\u0131ql\u0131l\u0131q Hesabat\u0131n\u0131 v\u0259 “Trendyol”un bu sah\u0259d\u0259ki h\u0259d\u0259fl\u0259rini m\u00fczakir\u0259 edib. “Esmiyor” platformas\u0131ndan Naz Yaman\u0131n moderatorlu\u011fu il\u0259 ke\u00e7iril\u0259n dig\u0259r sessiyada is\u0259, \u0130rem Poyraz v\u0259 T\u00fcrkiy\u0259d\u0259 BMT-nin \u0130nki\u015faf Proqram\u0131n\u0131n layih\u0259 koordinatoru Arzu Karaarslan \u018fzizo\u011flu “Trendyol”un Az\u0259rbaycanda v\u0259 dig\u0259r bazarlarda h\u0259yata ke\u00e7irdiyi sosial t\u0259sir layih\u0259l\u0259rind\u0259n dan\u0131\u015f\u0131b.<\/p>\n

“Kapital Bank”\u0131n icra\u00e7\u0131 direktoru F\u0259rid H\u00fcseynovun v\u0259 “PwC” \u015firk\u0259tinin n\u00fcmay\u0259nd\u0259si X\u0259yal\u0259 Eylazovan\u0131n qat\u0131ld\u0131\u011f\u0131 v\u0259 “Trendyol”un Az\u0259rbaycandak\u0131 biznes partnyoru “PA\u015eA Holdinq”in pavilyonunda ke\u00e7iril\u0259n “R\u0259q\u0259msalla\u015fma vasit\u0259sil\u0259 dayan\u0131ql\u0131l\u0131q” panelind\u0259 \u0130r\u0259m Poyraz, “Trendyol”un “Birlikd\u0259 Transformasiya” yana\u015fmas\u0131n\u0131, r\u0259q\u0259msalla\u015fman\u0131n dayan\u0131ql\u0131l\u0131qdak\u0131 t\u0259sirini v\u0259 “Birg\u0259 Transformasiya Akademiyas\u0131”ndan b\u0259hs edib.<\/p>\n

“Trendyol” qad\u0131nlar\u0131n s\u0259lahiyy\u0259tl\u0259ndirilm\u0259si, g\u0259nc s\u0259n\u0259tkarlar\u0131n v\u0259 t\u0259\u015fkilatlar\u0131n d\u0259st\u0259kl\u0259nm\u0259si \u00fc\u00e7\u00fcn x\u00fcsusi proqramlar da h\u0259yata ke\u00e7irir. BMT-nin \u0130nki\u015faf Proqram\u0131 il\u0259 birlikd\u0259 realla\u015fd\u0131rd\u0131\u011f\u0131 “Sabah\u0131n k\u0259ndl\u0259ri” layih\u0259si sahibkar v\u0259 istehsal\u00e7\u0131 qad\u0131nlar\u0131n i\u015fini t\u0259\u015fviq etm\u0259kl\u0259 yerli m\u0259hsullar\u0131n v\u0259 s\u0259n\u0259tkarl\u0131q n\u00fcmun\u0259l\u0259rinin \u0259hat\u0259 dair\u0259sini geni\u015fl\u0259ndirm\u0259k, “Trendyol”un texnoloji resurslar\u0131n\u0131 k\u0259nd yerl\u0259rin\u0259 yaymaqla r\u0259q\u0259msal bo\u015flu\u011fu minimuma endirm\u0259k, m\u0259\u015f\u011fullu\u011fu stimulla\u015fd\u0131rmaq v\u0259 k\u0259ndl\u0259rin inki\u015faf\u0131na t\u0259kan verm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n