{"id":85703,"date":"2026-10-14T13:50:53","date_gmt":"2026-10-14T09:50:53","guid":{"rendered":"https:\/\/ictimai.az\/?p=85703"},"modified":"2026-10-14T13:51:01","modified_gmt":"2026-10-14T09:51:01","slug":"mastercardin-arasdirmasi-g%c9%99ncl%c9%99rin-79-i-m%c9%99hsullar-haqqinda-m%c9%99lumat-toplamaq-ucun-suni-intellektd%c9%99n-istifad%c9%99-edib","status":"publish","type":"post","link":"https:\/\/ictimai.az\/?p=85703","title":{"rendered":"\u201cMastercard\u201d\u0131n ara\u015fd\u0131rmas\u0131: G\u0259ncl\u0259rin 79%-i m\u0259hsullar haqq\u0131nda m\u0259lumat toplamaq \u00fc\u00e7\u00fcn s\u00fcni intellektd\u0259n istifad\u0259 edib"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>&#8211; \u201cMastercard\u201d\u0131n 13 bazarda 26 000 n\u0259f\u0259r aras\u0131nda ke\u00e7irdiyi ara\u015fd\u0131rmaya g\u00f6r\u0259, g\u0259ncl\u0259rin 62%-i, valideynl\u0259rin is\u0259 49%-i m\u0259hsullar haqq\u0131nda m\u0259lumat toplamaq \u00fc\u00e7\u00fcn ayda \u0259n az\u0131 bir d\u0259f\u0259 s\u00fcni intellektd\u0259n istifad\u0259 edir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; \u201cMastercard\u201d\u0131n yeni hesabat\u0131nda s\u00fcni intellekt agentl\u0259rinin al\u0131\u015f-veri\u015f v\u0259 \u00f6d\u0259ni\u015fl\u0259rd\u0259 rolunun artd\u0131\u011f\u0131 \u015f\u0259raitd\u0259 istehlak\u00e7\u0131lar\u0131n n\u0259zar\u0259t imkanlar\u0131n\u0131n v\u0259 etibar\u0131n\u0131n nec\u0259 qorunub saxlan\u0131la bil\u0259c\u0259yi ara\u015fd\u0131r\u0131l\u0131r.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMastercard\u201d insanlar\u0131n m\u0259hsullar\u0131 k\u0259\u015ff etm\u0259, sat\u0131nalma q\u0259rarlar\u0131 verm\u0259 v\u0259 \u00f6d\u0259ni\u015f etm\u0259 \u00fcsullar\u0131n\u0131 s\u00fcni intellektin nec\u0259 d\u0259yi\u015fdir\u0259 bil\u0259c\u0259yini ara\u015fd\u0131ran <a href=\"https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/stories\/2026\/future-of-shopping-and-payments.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAl\u0131\u015f-veri\u015f v\u0259 \u00f6d\u0259ni\u015fl\u0259rin g\u0259l\u0259c\u0259yin\u0259 q\u0131sa bax\u0131\u015f\u201d<\/a> adl\u0131 yeni hesabat\u0131n\u0131 d\u0259rc edib. Hesabat\u0131n \u0259sasland\u0131\u011f\u0131 ara\u015fd\u0131rma 13 bazarda 13-18 ya\u015fl\u0131 13 000 g\u0259nci v\u0259 onlar\u0131n valideynl\u0259rini \u0259hat\u0259 edib. Ara\u015fd\u0131rman\u0131n n\u0259tic\u0259l\u0259rin\u0259 g\u00f6r\u0259, son bir il \u0259rzind\u0259 g\u0259ncl\u0259rin 79%-i, valideynl\u0259rin is\u0259 70%-i m\u0259hsullar haqq\u0131nda m\u0259lumat toplamaq \u00fc\u00e7\u00fcn s\u00fcni intellektd\u0259n istifad\u0259 edib.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMastercard\u201d\u0131n ara\u015fd\u0131rmas\u0131 h\u0259m\u00e7inin s\u00fcni intellektd\u0259n istifad\u0259nin m\u00fcnt\u0259z\u0259m al\u0131\u015f-veri\u015f v\u0259rdi\u015fl\u0259rinin bir hiss\u0259sin\u0259 \u00e7evrildiyini g\u00f6st\u0259rir. Ara\u015fd\u0131rmaya g\u00f6r\u0259, g\u0259ncl\u0259rin 62%-i, valideynl\u0259rin is\u0259 49%-i m\u0259hsullar haqq\u0131nda m\u0259lumat toplamaq \u00fc\u00e7\u00fcn ayda az\u0131 bir d\u0259f\u0259 s\u00fcni intellektd\u0259n istifad\u0259 edir. G\u0259ncl\u0259rin 61%-i al\u0131\u015f-veri\u015f prosesini onlar\u0131n \u0259v\u0259zin\u0259 idar\u0259 ed\u0259 bil\u0259n h\u0259rt\u0259r\u0259fli s\u00fcni intellekt k\u00f6m\u0259k\u00e7isind\u0259n istifad\u0259 etm\u0259y\u0259 \u0259n az\u0131 m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 haz\u0131r olduqlar\u0131n\u0131 bildiribl\u0259r. Valideynl\u0259rin 67%-i hesab edir ki, \u00f6vladlar\u0131n\u0131n n\u0259sli al\u0131\u015f-veri\u015f zaman\u0131 s\u00fcni intellektd\u0259n onlardan daha rahat istifad\u0259 ed\u0259c\u0259k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00fcni intellekt m\u0259lumat axtar\u0131\u015f\u0131ndan sat\u0131nalmaya ke\u00e7dikc\u0259 s\u0259rh\u0259dl\u0259ri istifad\u0259\u00e7il\u0259r m\u00fc\u0259yy\u0259n ed\u0259c\u0259k<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hesabat s\u00fcni intellektin insanlara m\u0259hsul tapmaqda v\u0259 se\u00e7iml\u0259ri m\u00fcqayis\u0259 etm\u0259kd\u0259 k\u00f6m\u0259k etm\u0259kl\u0259 kifay\u0259tl\u0259nm\u0259y\u0259r\u0259k onlar\u0131n ad\u0131ndan \u0259m\u0259liyyatlar da h\u0259yata ke\u00e7irdiyi agent ticar\u0259tinin inki\u015faf\u0131n\u0131 ara\u015fd\u0131r\u0131r. Bu d\u0259yi\u015fiklik \u00fc\u00e7 aspektd\u0259n n\u0259z\u0259rd\u0259n ke\u00e7irilir: istehlak\u00e7\u0131lar\u0131n al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259si, p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n m\u00fc\u015ft\u0259ril\u0259ri il\u0259 m\u00fcnasib\u0259tl\u0259ri v\u0259 \u00f6d\u0259ni\u015fl\u0259rin h\u0259yata ke\u00e7irilm\u0259sini t\u0259min ed\u0259n etimad infrastrukturu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259s\u0259l\u0259n, s\u00fcni intellekt agenti u\u00e7u\u015f variantlar\u0131n\u0131 m\u00fcqayis\u0259 ed\u0259 v\u0259 ya g\u00fcnd\u0259lik \u0259rzaq al\u0131\u015f-veri\u015fi \u00fc\u00e7\u00fcn s\u0259b\u0259t haz\u0131rlaya bil\u0259r. Lakin al\u0131\u015f-veri\u015fi tamamlay\u0131b sifari\u015fi r\u0259smil\u0259\u015fdirm\u0259sin\u0259 icaz\u0259 verilib-verilm\u0259m\u0259si istifad\u0259\u00e7inin m\u00fc\u0259yy\u0259n etdiyi s\u0259lahiyy\u0259tl\u0259rd\u0259n as\u0131l\u0131 olacaq.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hesabata g\u00f6r\u0259, agent ticar\u0259tinin geni\u015f yay\u0131lmas\u0131 istehlak\u00e7\u0131lar\u0131n proses \u00fcz\u0259rind\u0259 ayd\u0131n n\u0259zar\u0259t imkanlar\u0131n\u0131n qorunmas\u0131ndan as\u0131l\u0131 olacaq. Bunun \u00fc\u00e7\u00fcn s\u00fcni intellekt agentinin kimin ad\u0131ndan h\u0259r\u0259k\u0259t etdiyinin yoxlan\u0131lmas\u0131, x\u0259rcl\u0259m\u0259 limitl\u0259rinin d\u0259qiq m\u00fc\u0259yy\u0259n edilm\u0259si v\u0259 \u0259lav\u0259 t\u0259sdiqin hans\u0131 hallarda t\u0259l\u0259b olunaca\u011f\u0131na istifad\u0259\u00e7il\u0259rin \u00f6zl\u0259rinin q\u0259rar verm\u0259si vacibdir. \u0130stehlak\u00e7\u0131lar h\u0259m\u00e7inin s\u0259hv v\u0259 ya g\u00f6zl\u0259nilm\u0259z \u0259m\u0259liyyat ba\u015f verdikd\u0259 hans\u0131 t\u0259dbirl\u0259rin g\u00f6r\u00fcl\u0259c\u0259yini ayd\u0131n bilm\u0259lidirl\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yoxlan\u0131la bil\u0259n m\u0259lumatlar p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar \u00fc\u00e7\u00fcn daha vacib \u0259h\u0259miyy\u0259t k\u0259sb etm\u0259y\u0259 ba\u015flay\u0131r<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00fcni intellekt agentl\u0259ri istehlak\u00e7\u0131lar\u0131n ad\u0131ndan m\u00fcxt\u0259lif variantlar\u0131 qiym\u0259tl\u0259ndirm\u0259y\u0259 ba\u015flad\u0131qca, p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar da m\u0259lumatlar\u0131 t\u0259qdim etm\u0259 \u00fcsullar\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259li olacaqlar. Qiym\u0259tl\u0259r, m\u0259hsullar\u0131n m\u00f6vcudlu\u011fu, \u00e7atd\u0131r\u0131lma v\u0259 geri qaytar\u0131lma \u015f\u0259rtl\u0259ri s\u00fcni intellekt agentl\u0259rinin \u0259ld\u0259 ed\u0259 bil\u0259c\u0259yi formada t\u0259qdim edilm\u0259li, m\u0259hsul x\u00fcsusiyy\u0259tl\u0259ri v\u0259 dayan\u0131ql\u0131l\u0131qla ba\u011fl\u0131 iddialar is\u0259 yoxlan\u0131la bil\u0259n m\u0259lumatlarla \u0259sasland\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMastercard\u201d\u0131n hesabat\u0131nda \u00f6d\u0259ni\u015f prosesind\u0259 etimad\u0131n rolu da vur\u011fulan\u0131r. \u00d6d\u0259ni\u015f m\u0259lumatlar\u0131n\u0131n qorunmas\u0131 il\u0259 yana\u015f\u0131, s\u00fcni intellekt agentinin kimliyini yoxlamaq v\u0259 onun konkret \u0259m\u0259liyyat\u0131 h\u0259yata ke\u00e7irm\u0259k s\u0259lahiyy\u0259tin\u0259 malik oldu\u011funu t\u0259sdiql\u0259m\u0259k d\u0259 vacibdir. Bu, istehlak\u00e7\u0131lar\u0131n ad\u0131ndan h\u0259yata ke\u00e7iril\u0259n al\u0131\u015flar\u0131n onlar\u0131n m\u00fc\u0259yy\u0259n etdiyi limitl\u0259r v\u0259 icaz\u0259l\u0259r daxilind\u0259 qalmas\u0131na k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ara\u015fd\u0131rma haqq\u0131nda qeyd:<\/strong> Onlayn ara\u015fd\u0131rma 2026-c\u0131 ilin iyun-iyul aylar\u0131nda \u201cMastercard\u201d\u0131n sifari\u015fi il\u0259 \u201cOpinium\u201d t\u0259r\u0259find\u0259n Bolqar\u0131stan, \u00c7exiya, Fransa, Almaniya, \u0130srail, \u0130taliya, Niderland, Norve\u00e7, Pol\u015fa, Rum\u0131niya, \u0130spaniya, \u0130sve\u00e7 v\u0259 Birl\u0259\u015fmi\u015f Krall\u0131qda apar\u0131l\u0131b. Az\u0259rbaycan ara\u015fd\u0131rman\u0131n n\u00fcmun\u0259sin\u0259 daxil edilm\u0259yib.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cMastercard\u201d haqq\u0131nda<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cMastercard\u201d d\u00fcnya \u00fczr\u0259 200-d\u0259n \u00e7ox \u00f6lk\u0259 v\u0259 \u0259razid\u0259 iqtisadiyyatlar\u0131 g\u00fccl\u0259ndirir v\u0259 insanlara geni\u015f imkanlar yarad\u0131r. M\u00fc\u015ft\u0259ril\u0259rimizl\u0259 birlikd\u0259, h\u0259r k\u0259sin rifah i\u00e7ind\u0259 ya\u015faya bil\u0259c\u0259yi dayan\u0131ql\u0131 bir iqtisadiyyat qururuq. Geni\u015f r\u0259q\u0259msal \u00f6d\u0259ni\u015f se\u00e7iml\u0259rini d\u0259st\u0259kl\u0259yirik, tranzaksiyalar\u0131 t\u0259hl\u00fck\u0259siz, sad\u0259, a\u011f\u0131ll\u0131 v\u0259 \u0259l\u00e7atan edirik. Texnologiya v\u0259 innovasiyalar\u0131m\u0131z, t\u0259r\u0259fda\u015fl\u0131qlar\u0131m\u0131z v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rimiz birl\u0259\u015f\u0259r\u0259k, f\u0259rdl\u0259r\u0259, biznesl\u0259r\u0259 v\u0259 h\u00f6kum\u0259tl\u0259r\u0259 \u0259n b\u00f6y\u00fck potensiallar\u0131n\u0131 realla\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259n b\u0259nz\u0259rsiz m\u0259hsul v\u0259 xidm\u0259tl\u0259r t\u0259klif edir.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.mastercard.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; \u201cMastercard\u201d\u0131n 13 bazarda 26 000 n\u0259f\u0259r aras\u0131nda ke\u00e7irdiyi ara\u015fd\u0131rmaya g\u00f6r\u0259, g\u0259ncl\u0259rin 62%-i, valideynl\u0259rin is\u0259 49%-i m\u0259hsullar haqq\u0131nda m\u0259lumat toplamaq \u00fc\u00e7\u00fcn ayda \u0259n az\u0131 bir d\u0259f\u0259 s\u00fcni intellektd\u0259n istifad\u0259 edir. &#8211; \u201cMastercard\u201d\u0131n yeni hesabat\u0131nda s\u00fcni intellekt agentl\u0259rinin al\u0131\u015f-veri\u015f v\u0259 \u00f6d\u0259ni\u015fl\u0259rd\u0259 rolunun artd\u0131\u011f\u0131 \u015f\u0259raitd\u0259 istehlak\u00e7\u0131lar\u0131n n\u0259zar\u0259t imkanlar\u0131n\u0131n v\u0259 etibar\u0131n\u0131n nec\u0259 qorunub saxlan\u0131la bil\u0259c\u0259yi ara\u015fd\u0131r\u0131l\u0131r. \u201cMastercard\u201d insanlar\u0131n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":85704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-85703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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